5 ways Taylor & Francis maximize the reach of research

Maximizing reachAlthough it may feel like the end of the process, getting your article published is the beginning of a new journey. Ensuring that your work is read (and ultimately cited) by as many researchers as possible is at the very center of what we do at Taylor & Francis. Here are just a few of the ways we’re maximizing the reach of your work, and some ideas on how you can help too.

  1. Press and media engagement

Communication between researchers and the wider public is a vital element of impactful research. Acknowledging the specific benefits of publicizing research through the media, Taylor & Francis regularly work with authors to create and distribute article press releases; ensuring that cutting-edge research reaches the widest possible audience.

Every week we scan the latest articles, identify those with the potential to hit the headlines, create and distribute press releases, and make those that are published in a subscription journal free to access for a limited time. In 2016, over 600 press releases were distributed via the Taylor & Francis Newsroom and beyond; contributing to higher article views, increased citations, and wider reach.

Find out how Dr Gary James, lecturer of International Sport and Leisure History at Manchester Metropolitan University, promoted his research in the media.

Want to see your research in the news? If you are the author of an article that is being published in a Taylor & Francis or Routledge journal, and you think that your research fulfils one or more of the news criteria, please notify your editor and ask them to contact newsroom@taylorandfrancis.com to nominate your article.

  1. Social media and metrics

Social media is a valuable tool to publicize new articles; reaching people who may never have heard of you or your research before, increasing downloads of your article, citations (in time), and impact. The Taylor & Francis social media community spans over 150 social media accounts (Twitter, Facebook, YouTube, Weibo, and more). We actively promote new research to our global social media community, and monitor the attention that it is receiving via key indicators such as article downloads and Altmetric attention scores.

Every week, we make the ten articles which have the highest Altmetric attention scores free to access for a limited time (if they’re published in a subscription journal). The top five articles are featured on Author Services and Editor Resources, and the article with the highest overall score is featured as trending research on the Taylor & Francis Online home page.

New to Twitter? Get tips on how to tweet your research.

Want more article metrics? On Taylor & Francis Online, you can not only see your article’s Altmetric attention score but also the number of downloads it has had and citations on Web of Science, CrossRef, and Scopus.

  1. Promoting articles: a curated approach

Taylor & Francis have over 3.6 million articles available on our online journals platform, so how do we make sure that your article is seen by interested and relevant researchers? We regularly create and promote curated collections of the latest research; raising the profile of new articles to our wide-ranging audience of researchers, practitioners, and more.

Different approaches are regularly used to find the best mix of articles for our audience. Take the Sustainable Development Goals collections for example – here, topical articles related to the global goals agreed by UN member states in 2015 were highlighted. The breadth of themes meant that several hundred articles could be featured, which were then read over 30,000 times.

We also create more targeted, subject-specific research promotions. In September 2016, all articles published in the last two years in Taylor & Francis engineering and technology journals were made free to access via Facebook, Twitter and Weibo. A month-long competition saw the most downloaded article become the Reader’s Choice winner. The winner was promoted widely on social media, included in our newsletter, and offered a Cartoon Abstract for their research article.

The winning article, published by Stefanos Drakos in the International Journal of Geotechnical Engineering, received over 7,500 views in just one month.

  1. Increased discoverability

Taylor & Francis support researchers in making their articles (and themselves) more discoverable. We are continuously working to improve the search engine rankings for our journals. Our linking program extends to many abstracting and indexing databases, library sites, and through participation in CrossRef™.

As an author, there are a few things you can do to make your work more discoverable. Find out more about selecting article keywords, registering for a free ORCiD identifier, tagging geographic information with JournalMap, hosting supplemental material, and alerting others to your article via Sciencescape.

  1. Helping you share your work more widely

Using your eprints. We want you to share your article, be able to highlight the importance of your research, and ensure it has impact. Every Taylor & Francis author who publishes in a subscription journal gets 50 free eprints to share with colleagues as soon as their article is published on Taylor & Francis Online.

Green OA. Our Green OA policy means you can self-archive earlier versions of your published article, such as the “Accepted Manuscript” (the version that’s been through peer review but hasn’t yet been copyedited, typeset or metadata applied to it). Your research can then be accessed in repositories or databases, usually following an embargo period.

Supplemental material. On many of our journals you can include your supplemental material when you submit your paper, making it viewable with your article on publication on Taylor & Francis Online, hosted on Figshare, and discoverable via search engines.

Video abstracts. Video abstracts are another great way to introduce people to your article, and can increase the numbers who read your research by as much as ten times. Would you like to see your video abstract featured on Taylor & Francis OnlineGet in touch and we can help with guidance and support.

Find out more ways you can make your article (and you) more discoverable.