Research matters to the public – as researcher, David Docquier, commented earlier this year:
“Many political decisions and news are based on scientific evidence. This is true for a wide variety of themes, ranging from genetically modified organisms (GMOs) to climate change, passing by the discovery of new diseases.”
And communicating your research beyond academia matters to the individual researcher, as a way of demonstrating the wider impact of their work.
However, communicating your research to the media is not always straightforward, particularly if talking to journalists is not something you’ve done before. Where do you start? What are journalists looking for when identifying news stories to cover? How can you make sure that your research is not misinterpreted in a press release or news report?
We’re hosting a webinar to provide support and guidance from our expert panel on media communications. With advice and tips from leading organizations including The Conversation Africa, the Australian Science Media Centre, and the UK Education Media Centre, we’ll be talking about:
- engaging with the media in the era of “fake news”
- communicating with the press
- how to get research into the media (featuring an overview from The Conversation Africa on how to write a Conversation article)
Get media-ready, register today.
Meet our expert panel
Caroline Southey, Editor, The Conversation Africa
- Caroline is Editor of The Conversation Africa, an independent source of news and views from the academic and research community, delivered direct to the public. Previously, Caroline was editor of the Financial Mail in South Africa. Prior to that she worked for the Financial Times in London and Brussels in various roles for over seventeen years, including World Desk Editor and as a foreign correspondent covering European Union agriculture and social policy.
Lyndal Byford, Acting CEO, Australian Science Media Centre
- Lyndal is the Acting CEO at the Australian Science Media Centre. She spends her days turning complex science papers into tasty tabloid morsels to help mainstream news journalists cover science. Lyndal has an Honours Degree in biotechnology from Flinders University and a Graduate Diploma in Science Communication from the Australian National University. She has experience talking science in a range of settings, including science museums, within the pharmaceutical industry and in media relations, both in Australia and in the UK.
Fran Abrams, Joint CEO, Education Media Centre
- Fran is Joint CEO of the UK-based Education Media Centre, a charity set up to improve the public and media understanding of research and evidence. Fran began reporting on education for the Birmingham Post and Mail in 1988, and went on to be Education Correspondent of the Sunday Times, the Sunday Correspondent, the Sunday Telegraph and the Independent. She later worked as Westminster Correspondent of the Independent. For fifteen years before she joined EMC, she was a reporter on BBC Radio 4’s File on 4 programme as well as writing on education for the Guardian and a range of other publications.