We would like to thank the editors of the International Journal of Health Promotion and Education and the Taylor & Francis Group for honoring us with the Pittu Laungani award.
The awarded paper reports a four-year evaluation of Sports Day In Canada (SDIC) – an event that celebrates the role of sport within communities across Canada. Founded by ParticipACTION, SDIC is an annual, week-long campaign that’s part of a strategy to help Canadians live a more active and healthy lifestyle. Evaluating the awareness of such a campaign, identifying correlates of awareness, and assessing changes in individuals’ intentions to engage in sport are crucial to the implementation of future physical activity campaigns.
This research study was one of many projects conducted during Lauren’s Master’s degree which was supervised by Professor Guy Faulkner. It was, however, her first experience handling large, multiple data sets and working with a non-for-profit company. ParticipACTION is the Canadian, not for profit, social marketing organization promoting physical activity and sport participation.
Having the opportunity to collaborate with ParticipACTION on the evaluation of SDIC was an invaluable, enjoyable, and greatly appreciated experience. This experience has broadened her knowledge concerning policymaking, knowledge exchange strategies, capacity building, and social marketing campaigns.
We believe the article was well suited to be published in the International Journal of Health Promotion and Education as the campaign seeks to educate Canadians about the role of sport within their communities. Special events such as SDIC appear to have a role to play as part of a broader strategy to encourage sport participation among Canadians. A challenge for such events remains in reaching inactive people.
Lauren White currently works as a health program coordinator evaluating the effectiveness of a health and wellness app that rewards users for learning about and taking steps towards healthy behaviours.
Guy Faulkner is a Professor in the School of Kinesiology at the University of British Columbia, and a Canadian Institutes of Health Research-Public Health Agency of Canada (CIHR-PHAC) Chair in Applied Public Health. If you would like to learn more about Professor Faulkner and his research visit www.kin.ubc.ca/pop-palab, or connect with him at email@example.com or @guyfaulkner.
Read the winning article: Sports day in Canada: a longitudinal evaluation.