Our colleagues in the Taylor & Francis Books team have put together a useful series of guides, Author Directions, which helps new and aspiring authors to navigate the publishing process.
Although principally written with book authors in mind, much of the advice will be helpful for any researcher who wants to maximize the impact opportunities for their work. That is certainly true of the latest guide:
3 key tips to consider when determining your book audience
Without an audience your book has no purpose; from the initial inception of your idea, to its eventual release, your intended audience should be the driving force of your writing.
Download a free copy of ‘3 key tips to consider when determining your book audience’.
Also available in the Author Directions series
5 key tips for turning your PhD into a successful monograph
5 key tips for authors using social media
Academic blogging: why should I blog and where do I start?
Book launch: advice and tips for organizing your own book launch
Book reviews: advice for securing a book review in a journal
Key tips on how to write a successful book proposal
Navigating your success through network collaboration
Navigating your success with Facebook
Navigating your success with interviews
Navigating your success with public speaking
Navigating your success with SEO & discoverability
Promotional tactics to raise the profile of your book
Understanding LinkedIn and how to effectively utilize it
Using Twitter to promote your book