Our colleagues in the Taylor & Francis Books team have put together a useful series of guides, Author Directions, which helps new and aspiring authors to navigate the publishing process.
Although principally written with book authors in mind, much of the advice will be helpful for any researcher who wants to maximize the impact opportunities for their work. That is certainly true of the latest guide:
Without an audience your book has no purpose; from the initial inception of your idea, to its eventual release, your intended audience should be the driving force of your writing.
Also available in the Author Directions series