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Feminist Media Studies

The broad expansion of the post-feminist media landscape of the past couple of decades brought about an increased visibility of spectacularised and idealised ideas of pregnancy – a romanticised “new momism” (Douglas and Michaels, 2004). Alongside these romanticised discourses, though, exist numerous examples of mediated pregnancies that sit outside of such glamorised and perfect representations of pregnancy. This context has also opened up new networked spaces for people to seek and offer support online in relation to pregnancy, as well as spaces to search for or share (self-)representations of pregnancy.