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Supply Chain Forum: An International Journal

Container shipping companies are struggling to restore margins since the financial crisis of 2008. There are many reasons for this situation, in particular related to the general overcapacity due to a slowdown in demand and to investment in larger vessels, combined with the end of shipping conference systems in Europe that have put downward pressure on freight rates. Confronted with this new market configuration, liner shipping companies have set up new strategies aiming at increasing their operational excellence and at providing differentiated services to retain or attract new customers.