Engaging with the media
Reaching beyond academia
Would you like to increase the visibility of your research? Have you wondered how best to approach the media to help give your research the attention it deserves?
We know it can be hard to know where to start, so we’ve put together a series of resources for researchers looking to interact with the media.
Using a press campaign to get your article into the media can help your research achieve greater impact. This is especially true if you want to reach readers beyond the usual academic circles.
What are the specific benefits of publicizing research through the media, and why should researchers make an effort to overcome barriers to communication and actively promote their findings?
Not all research articles may the grab the attention of a busy and increasingly-pressured journalist however, and some do have a better chance of piqing their interest than others.
Advice from Fran Abrams, Joint CEO, Education Media Centre UK. “Over the past couple of years I’ve spent a lot of time helping researchers to promote better awareness of their work via the media – and one of the most frequent questions I’m asked is: ‘How can I avoid getting misrepresented, or being trolled on social media?’”
Read top take-aways from a ‘Standing up for Science’ workshop in Brussels. What was the view on science communication from researchers, policy makers, and journalists?
Reaching beyond academia: catch up with our expert webinar
Watch the complete recording of our webinar featuring Caroline Southey, Editor at The Conversation Africa, Lyndal Byford, Acting CEO at the Australian Science Media Centre, and Fran Abrams, Joint CEO of the Education Media Centre. The webinar offers our guests’ expert insight into:
- engaging with the media in the era of “fake news”
- communicating with the press
- how to get research into the media (featuring an overview from The Conversation Africa on how to write a Conversation article).