Engaging with the media | Published | Taylor & Francis

We use cookies to improve your website experience. To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy. By closing this message, you are consenting to our use of cookies.

Engaging with the media

Reaching beyond academia

Engaging with the media banner

Would you like to increase the visibility of your research? Have you wondered how best to approach the media to help give your research the attention it deserves?

We know it can be hard to know where to start, so we’ve put together a series of resources for researchers looking to interact with the media.

How press campaigns help maximize the impact of your research

Using a press campaign to get your article into the media can help your research achieve greater impact. This is especially true if you want to reach readers beyond the usual academic circles.

What can the media do for researchers?

What are the specific benefits of publicizing research through the media, and why should researchers make an effort to overcome barriers to communication and actively promote their findings?

What research makes the news: is my research right for the media?

Not all research articles may the grab the attention of a busy and increasingly-pressured journalist however, and some do have a better chance of piqing their interest than others.

10 tips for working with journalists

Advice from Fran Abrams, Joint CEO, Education Media Centre UK. “Over the past couple of years I’ve spent a lot of time helping researchers to promote better awareness of their work via the media – and one of the most frequent questions I’m asked is: ‘How can I avoid getting misrepresented, or being trolled on social media?’”

Science communication: the view from researchers, policy makers and journalists

Read top take-aways from a ‘Standing up for Science’ workshop in Brussels. What was the view on science communication from researchers, policy makers, and journalists?

Scholarly Summit panel discussionReaching beyond academia: catch up with our expert webinar


Watch the complete recording of our webinar featuring Caroline Southey, Editor at The Conversation Africa, Lyndal Byford, Acting CEO at the Australian Science Media Centre, and Fran Abrams, Joint CEO of the Education Media Centre. The webinar offers our guests’ expert insight into:

  • engaging with the media in the era of “fake news”
  • communicating with the press
  • how to get research into the media (featuring an overview from The Conversation Africa on how to write a Conversation article).


Do you have a newsworthy article? If you think your research would interest a wider general audience, submit our Press Nomination Form to put it forward for a press campaign.