A huge number of research articles are published every year. So ensuring that others can find your published article is essential. Today all researchers need to know something about Search Engine Optimization (SEO). Fortunately, there are a number of simple things you can do to make your work more discoverable, even while you are still preparing it for submission.
Select accurate keywords
When you submit your article you’ll usually need to include keywords. These will be used to index your article on Taylor & Francis Online and on search engines such as Google ScholarTM. These keywords will help others find your article quickly and accurately. Think of them as the labels for your article. What’s more, a strong correlation exists between online hits and subsequent citations for journal articles.
But how do you choose your keywords? Think about how you search for articles, and what words or phrases you put in. Then think about your own article, and what keywords are most relevant to the focus of your work. Once you’ve drawn up a shortlist, try searching with them, to ensure the results fit with your article and so you can see how useful they would be to others. Then narrow down your keywords to ensure they are as accurate as possible.
Use your title and abstract to help people find your work
Ensure you also include your keywords in the article’s title and abstract, whilst still making it readable. Clear titles and abstracts are very important for helping readers to discover your published article. In fact, some search engines only index these. Read our tips on writing the most effective abstracts and titles.
Be identifiable with ORCiD
All researchers need to be able to easily and uniquely attach themselves to data sets, equipment, journal articles, media stories, citations, experiments, patents, and notebooks.
That’s where ORCiD comes in, maintaining a registry of unique researcher identifiers which link all your research activities and outputs. It reaches across disciplines, research sectors, and national boundaries, and is a hub that connects researchers and research through the embedding of ORCiD identifiers in research profile maintenance, manuscript submissions, grant applications, and patent applications. Here’s what to do:
- Register for a free ORCiD identifier, which you can do in our online submissions systems.
- Your ORCiD identifier will be embedded in your published article, with a link to the ORCiD registry, so others can easily match you, your article, and other research activities.
Use your ORCiD identifier to manage your record of activities, and search for others in the ORCiD registry.
Work with us to become more discoverable
Making sure research articles have maximum impact requires a partnership between author and their publisher. At Taylor & Francis, we are also continuously working to improve the search engine rankings for our journals. Our linking program extends to many abstracting and indexing databases, library sites, and through participation in CrossRefTM. Find out 5 ways Taylor & Francis maximizes the reach of research.
As an author you can also link to your article once it’s published from your personal webpage, blog, via social networking sites, and from your departmental website will all help to make it more discoverable on search engines.
If you are writing a book, you should also read these tips from our Senior Publisher on how to make sure your book is discoverable.