Reaching out to the media is something we are proud to support you with when publishing with us. Using our extensive expertise with working alongside colleagues in the press, we follow Stempra guidelines to ensure that research is managed responsibly, and then targeted to credible journalists working on some of the largest publications across the world.
It’s a great way of maximizing impact, but what are the specific benefits of publicizing research through the media?
Involve major discoveries
Have an impact on society
Feature recommendations for change in practice
Tie to a timely topic or event
Click to expand and view the infographics showing the impact statistics for some of our recent press campaigns.
You can see how a similar pattern is followed in our most successful press campaigns in 2021. Each of these press releases, worked on with our Newsroom, helped the article receive worldwide attention – something which was reflected as they each achieved Altmetric Attention Scores of over 1,000:
Not all research articles may grab the attention of a busy and increasingly-pressured journalist.
When you are considering whether your research should be pitched to the media, first ask yourself ‘what would the headline in a national newspaper be?’. Would it capture the interest of a journalist, who not only knows little about your research before opening their emails, but also needs to grasp their readers’ interest within a matter of a few words?
The main instances when an article might not be suitable for a press campaign include:
If you are unsure, contact the Taylor & Francis Newsroom, who will offer support on the best way to communicate your research.
To learn more about working with the media, sign up to our mid career researcher learning program.
You’ll discover how to build your profile to supercharge your impact, with advice on boosting the impact of your research through SEO and keywords, improving your online visibility, making connections with policymakers, and working with journalists.
If you are the author of an article that is being published in a Taylor & Francis or Routledge journal, and you think that your research fulfils the criteria above, you can nominate it using our Press Nomination Form. The best time to do this is as soon as your article is accepted by a journal after peer review, before it publishes online.
Each release is expertly dealt with. The team are all members of Stempra and follow their media officer guidelines to ensure our releases are not only sent out to achieve maximum impact, but communicated responsibly. In line with this we also follow The Academy of Medical Science’s recommendations to help raise trust in science press releases, by providing a clear label showing whether research findings have been through peer-review, and a summary of the type of research.
This is in addition to a wide range of supporting marketing activities carried out by our team of experts.
For any more information on press campaigns, please get in touch at [email protected]