Ensuring your research makes an impact

Becoming a published author is something worth talking about, and everyone has a list of friends, colleagues, and influential people they’d like to read their work. As your publisher, we are committed to ensuring your research reaches as wide and diverse an audience as possible. Working in partnership with you helps to achieve this, so below are ten tried and tested tips for you to consider, all of which will ensure that the right people find, read, and share your published research.

Ten tips to maximize the impact of your research

1. Use your free author eprints

Eprints are a link you can share with up to 50 colleagues and friends, giving them free access to your article. You can share your eprint link in any way you like – some authors put it at the bottom of their email signature, some email it to 50 people in their contacts list, and some post it on social media (e.g., Twitter or Facebook).

Using the eprint link directs people to your article on Taylor & Francis Online, enabling every download (and citation) to be tracked so you can see the impact of your work. All named authors with email addresses get 50 free eprints, so if you collaborated on a paper with three other researchers, this means you get 50 free eprints each (that’s 200 eprints to share). Author feedback tells us this is a highly effective way of drawing attention to your research, so please do use them.

Tweet about eprintsThe link will also continue to work after 50 people have downloaded your article, by directing readers to the article’s abstract page. And, as the author, you will always have free access via My authored works.

Find out more about using your eprints

2. Include your article in your email signature

Why not include a link to your research in your email signature, alerting everyone you email to your latest article? Many of the people you contact professionally are likely to be working in the same or similar fields as you and this is a quick and easy way to tell them you’re published. If you’d like a banner to add to the bottom of your emails, then just fill out a banner request form and we’ll create one for you.


3. Add to your reading lists

Get your students reading and talking about your article by adding it, or the journal it’s included in, to your course’s essential reading list.

4. Update web pages

Lots of people browsing your institutional and departmental websites? You can use this to your advantage by adding a link on your departmental profile page, directing people to your latest article.

5. Use social media

Facebook and Twitter are increasingly popular tools amongst researchers, whether they’re talking about developments in their research field or posting about their latest publication. It’s also quick and easy and, if people start talking about your article, it can increase awareness and readers enormously. It’s also a great way to reach media outlets, with the potential for journalists to pick up on newsworthy research.

Find out more about how to tweet your research.

6. Update your profile on professional and academic networking sites

If you’re on Linkedin, Academia.edu, ResearchGate, Mendeley, or any other professional or academic networking site, you can include links to your article, building a complete picture of your professional expertise and accomplishments. People looking at your profile are already interested in you, and highly likely to click through and read your research. Find out more about sharing your work, including how to post links from these sites to your published article on Taylor & Francis Online. We have contributed to, and endorse, STM’s Voluntary principles for article sharing on scholarly collaboration networks.

7. Post to discussion lists

It’s easy to post a short message to any discussion lists you are a member of, letting people know that the journal’s latest issue, which includes your article, is now available. You can register for the Table of Contents alert for the journal, and forward on the email as soon as it comes through.

8. Tell people on your blog

If you blog, don’t forget to tell your readers about your latest article. Find out how to make blogging work for you.

9. Video abstracts

Video abstracts are one way to introduce people to your article, giving you the chance to simply outline the focus of your article. This can be brief (five minutes or less). Videos are becoming an increasingly popular way to encourage others to read your research. If you are interested in creating a video abstract, get in touch and we can help with guidance and support. We will also feature your video on Taylor & Francis Online.

10. Speak to your librarian

Check your institution has a subscription to the journal you published in. If not, recommend it for the next subscription year.

Did you know we work with Kudos, offering you a free set of tools to explain your research and share it with your networks, so you can maximize and monitor the visibility and impact of your articles?

Taylor & Francis is testing the Kudos service on 635 of our journal titles, alerting authors who have published an article in one of the selected journals to the service, so they can claim these articles and grow “Kudos.” These emails include a personalized link to the article(s), to make this process even easier. Find out more about Kudos.