Support: Empowering you to succeed
‘We are committed to supporting our knowledge makers. We do this by guiding and empowering them throughout their pre and post publication journey‘
We understand that the publication process can sometimes feel overwhelming and how essential it is to have a concise and accurate view of what’s going on and when. At Taylor & Francis we are committed to supporting our knowledge makers throughout this phase of their journey, aiming to deliver a clear, open and supportive post publication marketing experience.
Successful book promotion isn’t just about marketing efforts—it’s also about empowering you as the author. That’s why we provide tools, resources, and ongoing guidance to help you share your book with confidence.
How we support you
Our marketing and commercial teams are here to support you. We offer:
Personalised promotional materials, Book launch support and reviews
Bulk orders & event support and a guided email marketing journey
Author discount: Request your author discount code to get exclusive savings on your book
As a global publisher, there’s a lot we do behind the scenes to promote your book. Want to learn more? Check out How we market and sell your book.
Resources to help you succeed
We believe in empowering authors to take an active role in promoting their work and tracking its impact. As a Taylor & Francis author, you’ll gain access to a variety of self-promotion tools, tips and resources including:
Versatile self-promotion toolkit
Author promotion guide
This structured approach helps you prioritize your promotional efforts effectively—starting with essential actions, followed by recommended strategies, and optional opportunities to expand your reach. View our guide to author promotion here!
Social media best practices for authors
Here are a few tried-and-tested methods to get you started:
Build your author profile
Create or update your LinkedIn and X accounts with a clear bio and photo. Make sure to include your book’s key topics in your profile description.
Post expert content
Try to keep direct book promotion to around 20% of your posts. Do this by posting insights from your field, creating short-form content highlighting key concepts and sharing relevant news and research.
Engage with the community
Comment on relevant discussions, use hashtags in your area of research, share speaking engagements and connect with fellow academics in your field to build a network of engaged potential readers.
Use visuals
Pique the interest of your followers by sharing photographs from any events you attend, creating quote cards featuring insights from your book, or posting screenshots of positive book reviews.
Stay consistent
Boost your engagement by posting consistently (2-3 times weekly), especially during academic terms, conferences, and relevant awareness events when your audience is most engaged.
Website promotion strategies
Here’s examples of how our authors are using their website to promote their book:
Authors Jan Burkins and Kari Yates of Shifting the Balance feature their books for educators alongside free downloads on the homepage of thesixshifts.com.
This website dedicated to the book Port Economics Management and Policy supports discovery through search engines and is a great showcase for the authors Theo Notteboom, Athanasios Pallis, and Jean-Paul Rodrigue.
Jan Winhall leverages her recognition within the field of treating trauma and addiction to promote her book here.
Amazon author central page setup
You might also want to encourage anyone who has bought your book to give it the stars it deserves. Ratings and comments are important especially if the comments provide a balanced description of the benefits and solutions your book provides.
Personalized promotional materials
To support your individual marketing efforts, we provide custom banners, flyers, and email signature graphics featuring your book. These are ready to use across social media, event programs, newsletters, and personal websites, making it easy to spread the word consistently and professionally. Typically, our banners & flyers contain a 20% discount code that is redeemable on routledge.com. However, if you would prefer the flyer to be created without a discount code. Please mention this in the comments section when you request your flyer.
Book launch support
Book launches can be a special moment in an author’s career, where you can celebrate your hard work with those who are interested in your subject area and eager to hear more about it. You may not immediately enjoy being the centre of attention but take comfort that you are not alone! Many authors feel the same starting out, so we have created this Book launch guide to provide advice and answer any questions.
Many authors will sell signed copies of their book at their launch party. If this is of interest our commercial team can help you order copies with your special author discount.
If you approach your local bookshop to organize your book launch, please let your Editor know. They will forward the details to our Sales team so they can assist if necessary.
Bulk orders & event support
Our commercial teams can assist you with bulk orders for speaking events or book launches by managing costs with special author discounts, offering account terms to make payment easy, and arranging delivery of your books to one or multiple locations. This service provides you with a simple way to effectively promote your book at in-person events and drive additional sales without the logistical challenges of handling large orders independently. Contact us: Book authors – Author Services.
Planning to use your book for teaching, training or consultancy? We can help get your book into the hands of those who need it by selling print or digital copies direct to organizations.
Book reviews
Having your book reviewed is a great way to boost your author profile and help reach a wider audience.
Whether you’re interested in gathering Media reviews, Academic Journal reviews or Amazon reviews for your book, you can invite potential reviewers to request a complimentary copy through our convenient request form.
Want to explore reviews in Academic Journals? We have created this Navigating your success in Book Reviews Guide to provide advice and tips on securing journal reviews.
Guided email marketing journey
Our Book author marketing email journey delivers important marketing guidance and tips for your book launch, along with post-publication performance metrics throughout your first year of publication. This programme keeps you informed about your book’s performance and provides helpful, timely tips to drive visibility at crucial points in your book’s lifecycle.
Maximising author & research success
Helping your work stand out and stay visible
We asked our authors what they expect from publisher marketing and you shared your feedback. As a result, we have shaped our programme and focused our energies around meeting the following core author marketing needs:
Impact
To make an impact, your book needs to reach the right readers, at the right time, and in the right places.
We boost visibility through global distribution channels like Amazon, libraries, and academic wholesalers, plus SEO-optimized landing pages. Our targeted promotions connect your book with relevant readers across academic, government, corporate, and consumer markets.
Support
You won’t be alone in promoting your book. We offer step-by-step guidance to help you share your work and track its success with confidence.
You’ll receive personalised materials like book launch guides, banners, and flyers, plus helpful tips, performance insights, and post-publication emails designed to support you every step of the way.
Value
We make sure your hard work keeps working for you.
Alongside marketing, we offer practical benefits such as author discounts, affiliate programs, and opportunities to share feedback. These are designed to help you reach more readers, grow your income, and strengthen your profile as an author.