Impact: Helping your book reach its readers

‘Our mission is to foster human progress through knowledge. We do this by connecting research with readers and communicating the outcomes.’

We understand the importance of achieving research impact and how vital it is to evidence real world influence. At Taylor & Francis, we are committed to driving awareness, visibility and discoverability of our authors research and communicating the outcomes, with the aim of setting our authors and their research up for success.

Promoting your book

As a global publisher, we do a lot behind the scenes to promote your book. Like you, we want it to have the biggest impact possible. That’s why we invest time, budget, and resources to boost the visibility of every book we publish.

Whether you’re a practitioner, researcher, or instructor, our goal is to help your book reach its full potential. Read on to find details about our core marketing activities and how we will support you in promoting your book.

How Taylor & Francis markets your book

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Pre-publication marketing and distribution

  1. Global distribution & discoverability: We send your book’s data to major distributors, online retailers, wholesalers, and library suppliers around the globe, including Amazon. This means your book is visible worldwide and available for pre-orders, helping to build early momentum.

  2. Bookseller relationships & New-Books Catalogue: Your book is promoted through our New Books Catalogue, published bi-monthly and sent globally to large-scale booksellers and distributors, specialized bookshops, and academic libraries/organizations that focus on a particular subject.

  3. Our Commercial Team will use their long-standing relationships with major booksellers worldwide to work together to plan promotional activities.

Post-publication, we will regularly review how your book appears on bookseller websites, providing feedback to improve discoverability and correct errors.

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Digital marketing

Marketing campaigns are a central part of how we amplify your book’s reach. Using a mix of owned, paid, and partner channels, we tailor activity to the subject, audience, and goals of your book. This can include:

  • Dedicated book pages: Leading up to its launch, your book will have its own unique landing page on Routledge.com and TaylorFrancis.com. Both platforms receive millions of visits from readers each year due to our use of comprehensive metadata and SEO which helps readers find your book on Google, Amazon, and beyond.

    Your book will also be available to pre-order on Routledge 21 days before publication, creating an opportunity for both you and our team to drive promotion and generate excitement ahead of the official launch. 

  • Email marketing: Established email marketing automations drive awareness to our global network of academics, professionals, and institutions. Campaigns such as our “New Titles” email makes sure your new publication reaches relevant audiences. 

  • Social media promotion: Your book may be selected for our carefully crafted social media campaigns across Routledge and Taylor & Francis accounts. We’re also committed to supporting your own promotional efforts, when you tag one of our social accounts in your social media posts about your book, if you tag a Taylor & Francis account, such as @routledgebooks or @routledgeBooksPublisher we’ll repost it to share with our followers.

  • Digital advertising: Your title may be selected for appropriate Google and Amazon campaigns, helping your book appear directly in front of readers who are actively searching for content. 

  • Partnership outreach: We partner with organisations, associations, and societies to increase awareness of related books and provide special discounts to their members. This includes societies with whom we co-publish books and journals, as well as many other member organisations. These partnerships help your book gain visibility with relevant member communities, driving greater readership, and awareness among your peers and potential collaborators.

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Book reviews

Having your book reviewed is a great way to boost your author profile and help you reach a wider audience.

  • Reviews: We’ve cultivated relationships with over 13,000 book reviewers who receive our monthly review email bulletin, where we invite them to request review copies of our latest publications. A simple process to request review copies guarantees your new book gains exposure to influential media professionals and journal reviewers. If your book is reviewed, we’ll feature quotes on the book’s landing page, as we know endorsements are a powerful tool when deciding to read or purchase a book.

  • Media & publicity: Our dedicated Media Relations Team carefully assesses all new titles and selects a small number of suitable books each year for press release and other media campaigns.

Invite reviewers to request a copy

Library marketing

Research & reference books: When your book is suitable for use in academic libraries, we implement a strategic approach designed specifically to maximise visibility and usage within institutional settings.

  • Institutional access through our eBooks Platform: Your title will be available on our dedicated Library eBooks platform, Taylorfrancis.com, which serves as a vital resource for academic institutions worldwide. This strategic placement makes sure your book becomes visible to our extensive network of universities, research centres, and libraries that use the site each year. By making your work accessible through this trusted platform, we connect your research with scholars and students who rely on authoritative digital resources.

  • Library promotion resource: We equip librarians with comprehensive marketing materials including posters, postcards, web banners, and videos specifically designed to promote your content. These ready-to-use resources help librarians raise awareness about your work among their end-users, significantly increasing discoverability and usage within their institutions.

  • Email marketing: We leverage our extensive database of library contacts to deliver targeted email campaigns highlighting your book to relevant institutional decision-makers. These carefully crafted communications emphasize the scholarly value and relevance of your work, driving acquisition interest from academic libraries in your specific discipline.

Discover how librarians promote your book
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Promoting textbooks

When your book is suitable for teaching, we implement a strategic approach designed specifically to reach and engage with faculty, instructors and teachers.

  • Dedicated faculty sales outreach: Our specialised faculty sales team will drive awareness of your textbook by engaging with decision makers on campus both virtually and in-person across the globe. These targeted interactions support course adoptions by showcasing the unique value your textbook brings to students and instructors. We’re committed to expanding the visibility and reach of your educational contribution, increasing its chances of being adopted for courses worldwide.

  • Seamless inspection copy access: We understand that faculty need to thoroughly evaluate textbooks before adoption. That’s why inspection copies will be available to request on your book’s Routledge.com landing page as well as on our dedicated inspection copy request page. This makes it simple and easy for instructors to review your book for potential course adoption, removing barriers between your work and its intended classroom audience.

  • Targeted email marketing: Your textbook will benefit from our sophisticated email marketing strategy that utilises our extensive database of instructors. We promote new and bestselling textbooks through carefully crafted campaigns to subscribers in related areas of interest, helping your book become firmly established in the market. From its early days of publication, your work will gain exposure to relevant academic audiences who are actively seeking quality teaching materials.

  • Ancillary materials, such as online instructor resources, can be featured on your Routledge.com landing page to increase your books adoption.

Professional practice books

Our professional practice titles will be promoted through a targeted, multi-channel marketing strategy designed to reach practitioners and industry professionals. Read about our marketing approach here: Professional practice marketing plan.

Additional marketing approaches designed specifically for professional practice books include:

  • Conferences & events: Being part of Informa Group gives us the opportunity to showcase books at some of the largest professional conferences and exhibitions in key sectors. When aligned with the subject area and event focus, your title may be considered for promotion at these prestigious events, helping to increase visibility among professional audiences. This exposure can introduce your work to practitioners, researchers, and industry leaders interested in new developments in their fields.

  • Targeted Routledge eUpdates: Our established Routledge eUpdates programme allows users to sign up on Routledge.com to receive tailored updates about books in their specific subject areas or promotional sales. Your book will be considered for inclusion in our schedule of subject-led and promotional communication emails, driving additional visibility and awareness to relevant audiences. These targeted communications reach readers who have explicitly expressed interest in your subject area, connecting your work with its most receptive audience.

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Open access (OA)

  • Universal access without barriers: Open access books and chapters offer immediate universal access, allowing readers worldwide to read online or download a DRM-free PDF via TaylorFrancis.com. This unrestricted availability enables your research to be openly available to readers across the globe. By removing financial barriers to access, your work can achieve significantly increased visibility and impact, reaching communities and individuals who might otherwise be unable to engage with your research.

  • Widespread distribution: An eBook version of your Open Access title will be available from major commercial distributors such as Amazon. This strategic placement within mainstream book platforms increases visibility and awareness of your book with relevant audiences beyond traditional academic channels. By making your research available where millions of readers already search for content, we make sure your work reaches both specialist and general audiences interested in your field.

  • Enhanced digital discoverability: Your Open Access book will be optimised for discoverability via key academic search engines such as Google Scholar, and a copy will be deposited in the OAPEN (Open Access Publishing in European Networks) library. These specialised platforms are designed to increase the visibility and impact of your book with relevant academic audiences, ensuring your research is easily found by scholars conducting literature reviews and research in related fields. This comprehensive approach to digital discoverability helps your work become an integral part of the scholarly conversation in your discipline.

Communicating impact

We’ll keep you updated on key milestones for your book, including if it becomes available in paperback, as well as when it’s making impact through citations and reviews.

Maximising author & research success

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Helping your work stand out and stay visible

We asked our authors what they expect from publisher marketing and you shared your feedback. As a result, we have shaped our programme and focused our energies around meeting the following core author marketing needs:

Impact

To make an impact, your book needs to reach the right readers, at the right time, and in the right places.  

We boost visibility through global distribution channels like Amazon, libraries, and academic wholesalers, plus SEO-optimized landing pages. Our targeted promotions connect your book with relevant readers across academic, government, corporate, and consumer markets.

Explore how we drive impact

Support

You won’t be alone in promoting your book. We offer step-by-step guidance to help you share your work and track its success with confidence.   

You’ll receive personalised materials like book launch guides, banners, and flyers, plus helpful tips, performance insights, and post-publication emails designed to support you every step of the way.

Seek guidance & support

Value

We make sure your hard work keeps working for you.  

Alongside marketing, we offer practical benefits such as author discounts, affiliate programs, and opportunities to share feedback. These are designed to help you reach more readers, grow your income, and strengthen your profile as an author. 

Discover our author benefits