5 easy steps to expand the audience for your scholarly research
The impact of your research may depend on your ability to connect with the right audience and present your findings in a clear, accessible manner. Whether you’re targeting peers, policymakers, or the general public, it’s essential to tailor your communication to suit each group’s needs.
This is where Taylor & Francis Article Promotion Services can help you. Our services are designed to assist researchers at every career stage in raising awareness and engaging with new audiences, including fellow researchers, funders, and media outlets.
Why should you promote your research?

Promoting your research is crucial in today’s fast-paced, information-driven world. It’s not enough to conduct groundbreaking studies; you must also make sure your findings reach the right people.
No matter who your target audience is, effective research promotion can significantly increase your impact.
For your hard work to make a meaningful difference, here are a few reasons you should promote your work:
Highlight key findings to peers and practitioners
Millions of peer-reviewed journal articles are published annually. Our promotion services can help you stand out from the crowd. Your work will easily grab readers’ attention and effectively communicate its significance.Reach a wider audience through online media dissemination
By presenting your findings in a compelling and accessible way, you can reach a wider audience and ensure your work stands out. You can use social media posts with videos or share articles alongside press releases to boost media attention and spark online discussions.Help funders and policymakers understand your research
Funding and policy decisions are often based on scientific evidence. This is why it’s necessary to present your research clearly and concisely. This will help decision-makers understand the significance of your work and ensure key messages are not lost.
Post information
Related posts
Expert help in promoting your research
Is your research getting lost in the sea of new publications? Our Article Promotion Services can help your work stand out. We specialize in presenting your research in a way that will increase your visibility and make an impact with your research.
With top-notch graphic designers, illustrators, and scientific writers, our services enable you to visually share your findings and highlight your breakthroughs to the audiences that matter most.
Our services include:
Graphical Abstracts & Infographics
Transform your article into an engaging infographic that inspires your peers to read your research. Present the key highlights of your research article in a captivating visual format that captures your audience’s attention.
Video Abstract
Our impact video uses compelling storytelling and visuals to showcase your research. It creatively highlights the key messages of your work, making a strong case that helps drive readers to your published work.
Lay Summaries
Make your research more accessible to a lay audience by summarizing key takeaways in a clear and easy-to-understand manner.
Research Impact Summaries
Highlight the newsworthy aspects of your research with a summary that can be shared with media agencies and communication teams to extend the reach of your work.
5 steps on how it works
Step 1: Select the services you need, upload your published article, and share relevant information.
Step 2: We confirm your order and start working on the deliverables.
Step 3: Our writers and designers study your manuscript and prepare a first draft.
Step 4: You submit your payment, review the files, and share feedback.
Step 5: Our team incorporates your feedback and shares the final deliverable files.

Where to next?
If you’ve found these tips helpful, take a look at:
A researcher’s guide to SEO – make sure that your research is discoverable on search engines and online journal platforms.
Our Insights newsletter – the latest news, tips, and resources delivered straight to your inbox.