If you’re an author publishing in Cognitive Behaviour Therapy, you don’t just publish an article. The journal’s editor-in-chief, Professor Per Carlbring, also invites you to contribute a blog post to go with it, which is hosted on a dedicated blog, and also shared on social media.
Inspired by Carlbring’s approach to championing blogging amongst the journal community, we asked him for his advice and insights.
From Professor Per Carlbring, Editor-in-Chief of Cognitive Behaviour Therapy
Many authors use social media, however hesitate to share their articles for two reasons: #1 articles might not be available outside the academy and #2 they often require specialist knowledge by the reader – meaning they might not have appeal to the wider public on Twitter.
Why write a blog post about your research?
By writing a popular scientific blog post about the recently published article, it becomes fun and easy to share research, for example via Facebook or Twitter. In addition, they can “pay back” to society, since often the research has been funded by the public. The blog pieces are not as long as the regular articles, and therefore can be easier and quicker for people to understand.
It’s not enough to come to a conclusion yourself – it’s important to reach out with your findings and the results. People like to learn new things and talk about current research findings, but often the language is too complicated that those outside academia have difficulty understanding what it’s about. By packaging research findings into an accessible blog post, you can reach out both to the public who might be interested, but also to fellow researchers – we refer to the published version of the article ensuring that interested readers are directed to the more detailed version.
Per’s top tip for blogging about your article
Write for the interested public. Do not use unnecessary technical expressions – it’s a difficult art to explain complicated principles in an easy way. At the same time, this is exactly what is required for researchers to be able to join the public conversation. Don’t be afraid to express yourself with easier words so people understand what it’s about.