A guide to promoting your research article
The journey doesn’t end at publication; it’s just the beginning of your work’s impact.
To help you promote your research with ease, we’ve developed a clear, actionable “Must, Should, Could” framework. This guide helps you prioritize your efforts, starting with the essentials for early visibility and moving into optional, high-impact strategies to grow your professional network.
Must do: Essential actions to promote your article
Start sharing and discussing your research as soon as your manuscript is accepted. This helps to establish early visibility and helps your work gain traction.
Activate your personal networks: Share your work early with colleagues, co-authors, and institutional contacts to build grassroots momentum.
Use our self-serve tool to generate an email signature banner.Create a consistent digital identity: Secure your ORCID iD and sync your profiles on Google Scholar and ResearchGate to increase the visibility of your research.
Promote on social media: Use these social sharing tips and highlight key findings. If your article isn’t open access, be sure to include your eprint link.
Maximise your 50 free Eprints: Distribute your unique eprint links widely via email and social media to provide direct, free access to your research.
Take control via authored works: Log in to your T&F dashboard to manage your article and track engagement.
Should do: Recommended actions to enhance reach
These highly recommended actions help you build a consistent academic presence and engage more deeply with your field.
Establish early visibility with preprints: Post preprints to gather early feedback and establish your work in the academic conversation before formal publication.
Engage with your academic community: Actively engage in conversations. Comment on related research and share insights to position yourself as an active voice in your niche.
Celebrate your milestones: Keep the momentum alive by sharing updates when your work is cited, mentioned in the media, or leads to follow-up research.
Refine your skills: Join our researcher webinars and sign up for our newsletter to stay updated on the latest best practices for academic promotion.
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Could do: Optional actions to further expand promotion
Tell the story behind the research: Write an academic blog post or create a plain-language summary to make your complex findings accessible to a non-specialist audience.
Create multimedia content: Use video abstracts or infographics to make your data visually engaging and easily shareable on social platforms.
Command the stage: Seek out speaking engagements at conferences or webinars to present your findings and expand your professional network.
Use a multi-channel approach: Plan a coordinated approach using social media, email, and repository uploads for a unified launch.
Download your checklist to guide you through the key steps to maximize your article’s visibility.
Additional Resources
Access Article sharing guidance for detailed tips on sharing different versions of your work.
Learn how we connect your research with the right readers to maximise its reach.
Ready to take your article promotion further? Find out about paid article promotion services.