Introducing the new post-publication email journey for book authors

At Taylor & Francis, we understand that publishing a book is just the beginning of your journey as an author. Your work deserves to be seen, appreciated, and valued—and we’re here to support you every step of the way. That’s why we’re thrilled to announce the launch of our new post-publication email journey, designed specifically with you, our valued authors, in mind.

This initiative is the direct result of listening to your feedback through our Author Post-Publication survey. You told us what we could do better to improve transparency, communication and visibility of performance.

We’ve stepped up to tackle this head-on, crafting a solution that not only addresses them but also makes sure our communications are meaningful, relevant, and delivered at just the right time.

What makes this journey special?

The new 14-month email journey is built around three key themes that define our marketing value proposition: impact, support and value. These themes guide every email, ensuring that the information we share is both helpful and empowering.

Here’s what you can expect:

1. Support you can rely on

We know that navigating the post-publication phase can feel overwhelming, so we’ve structured this journey to provide clear, actionable guidance without overloading your inbox. Across 11 carefully crafted emails, you’ll find:

  • Detailed explanations of our marketing approaches and activities

  • Direct links to additional resources to help you maximize your book’s reach

  • A consistent visual identity that builds familiarity and trust

2. Insights that matter

Transparency is at the heart of this journey. Quarterly impact updates will provide you with meaningful insights into your book’s performance, including:

  • eBook usage: See how readers are engaging with your work digitally

  • Citations: Track how your book is contributing to academic conversations

  • Routledge page views: Understand how your book is performing on our
    platform

These metrics represent the foundation of an expanding data program, and we’re committed to continuously improving the depth and breadth of the insights we share with you.

3. Value through engagement

Your voice matters. Throughout the journey, we’ve integrated comprehensive feedback mechanisms to make sure you have opportunities to share your thoughts and experiences. These touch-points allow us to capture and measure author sentiment, helping us refine our approach and better meet your needs.

Learn more about the journey

For a more detail on the new post-publication email journey and what it offers, click here to explore how we’re supporting you every step of the way.

If you have recently published and are not receiving the post-publication emails, please reach out to your editor for assistance.

  • Building a stronger connection
    We believe that communication is key to building a successful partnership with our authors. By delivering consistent, transparent, and impactful updates, we aim to strengthen the connection between you and Taylor & Francis. Whether it’s providing clarity on marketing activities or sharing performance metrics, our goal is to empower you with the information you need to feel confident and supported.

What’s next

This is just the beginning. As we roll out this new email journey, we’ll continue to listen to your feedback and evolve our approach to make sure it delivers maximum value. Our commitment to you doesn’t end with publication—it’s a long-term partnership built on trust, transparency, and shared success.

“We’re excited to embark on this journey with you and look forward to supporting you as your book makes its mark on the world. Thank you for being part of the Taylor & Francis author community.”

Audrey, Book Author Engagement Team

Where to next?

If you’ve found these tips helpful, take a look at:  

Share this post on social