Promoting your article
Publishing your article is a significant achievement – and we’re here to help you take it further.
We believe our authors’ research is critical to advancing knowledge and has the potential to drive real-world impact and change. That’s why we are committed to maximizing author and research success in pursuit of fostering human progress through knowledge. We do this by leveraging our reputable experience, global connections, and digital marketing capabilities to deliver a supportive, impactful, and valuable marketing experience.
We don’t just publish your paper—we help it reach the right readers. We are committed to driving awareness, visibility, and discoverability of your research, giving it every opportunity to make a meaningful impact.
Helping your research get seen, read, cited
Our authors have told us what they expect from publisher marketing; and we’ve listened. Based on their feedback, we’ve shaped our approach around what meeting our authors’ core needs:
Impact
Your research deserves to be seen, shared, and celebrated. We help you connect your work with the audiences that matter, from fellow researchers to policymakers and practitioners. Through targeted campaigns, online visibility and discoverability, we make sure your article doesn’t just get published, it gets noticed.
Support
You’re never alone in your publishing journey. From tailored guidance emails to performance dashboards and practical self-promotion resources, we give you the tools and insights to share your work with confidence. Our goal is to make promoting your research simple and impactful.
Value
Publishing is just the beginning. We’re committed to your long-term success by recognizing your contributions and creating opportunities for growth. Whether it’s through peer review or editorial roles, we help you build your profile, expand your network, and make publishing more rewarding.
Online visibility and metrics
Your article is published on Taylor & Francis Online, visited by millions of researchers each month. It is optimised for search engines and indexed in major databases such as Scopus and PubMed, helping scholars and practitioners discover your work worldwide.
We also provide comprehensive journal-level metrics to help you understand a journal’s reach, influence and impact potential — so you can make informed decisions about where and how your work is shared. Learn more .
Communicating Impact: We’ll keep you informed on key milestones for your article, including performance metrics and citation updates. These insights allow you to track its influence and easily share your research impact with your community.
Alerting engaged readers to your work
Every journal on Taylor & Francis Online offers new content alerts, enabling readers to subscribe directly from the journal’s homepage. When users sign up for these alerts, they receive notifications whenever new articles or issues are published, including your work. This increases the visibility of your article among highly engaged and relevant readers.
Targeted promotion to global audiences
Marketing Email Campaign: Your research may also be featured in our established email marketing automation that showcases newly published articles to a global audience. Your article is matched with readers who share relevant interests, helping it reach the right scholarly audience and maximize engagement.
Taylor & Francis Social Channels: We feature selected articles on our global social media channels, giving your research exposure to a broad and engaged audience. Make sure to tag us on @Taylor & Francis Group, @tandfonline or @tandfresearch when promoting your work. We love to celebrate our authors and we’ll engage with your post.
Media Engagement Resources: We provide guidance on how to communicate your research and work effectively with journalists. By learning how to frame your findings for a wider audience, you can increase the chance of media coverage and ensure your work reaches policymakers, industry, and the public.
Nominate Your Article for PR Support: Our dedicated Media Relations Team carefully assesses and selects newsworthy research for promotion to global media outlets. We welcome authors to nominate their article for PR support. Review our guidance on what qualifies as newsworthy.
Events & Conferences: Taylor & Francis hosts and attends events worldwide, offering authors opportunities to connect with peers, share their work, and explore future collaborations. These gatherings help place your research in front of influential audiences and contribute to building your professional network. Explore events here
Optional enhanced article promotion
If you’d like to extend your reach further, we offer professional services such as infographics, video abstracts, and plain language summaries. These formats can help your findings resonate with interdisciplinary audiences, practitioners, policymakers and the public.
Open access funding options: Through our partnerships with global institutions and funding organizations, we provide a range of open access funding options to help you publish your work in the journal of your choice. Thanks to these open access agreements, affiliated corresponding authors can publish their research open access at no cost to themselves or benefit from discounted article publishing charges (APCs).
Explore whether your institution has an open access agreement with Taylor & Francis and discover how you can publish your research openly, ensuring it reaches the widest possible audience.
Publishing Partnerships: Publishing in a society-affiliated journal is a powerful way to boost the visibility, credibility, and impact of your research. Our partnerships with leading societies and professional associations connect your work with highly engaged audiences, from members and conference attendees to policymakers and practitioners who are actively seeking and citing new knowledge. This gives your article a strong platform to be seen, shared, and built upon.
Use social media to promote your article
Researchers are increasingly turning to social channels to help share their research. As a first step, check to see which platform your peers and intended readership are using and engaging with the most – you don’t need to be active on all the channels.
Here are some quick tips for promoting your work on some of the key social media platforms like X (formerly Twitter), Bluesky, Facebook, and LinkedIn.
Announce your published work along with a link to your article or book.
Tag co-authors, your publisher (e.g. @tandfonline on X or @tandfresearch.bsky.social), funder and institution, and anyone else you think might be interested in your paper. For X and Bluesky you can post multiple times a day, whereas Facebook and LinkedIn once per day is optimum.Consider including a relevant and engaging image, gif or video to represent your work, as this can make posts more appealing and encourage people to read and click. Also, make sure the image is copyright free before using, or give credit to the artist.
Include hashtags that your intended audience are using.
Doing a little research on your chosen platform beforehand to find the best ones to use. This will make your post part of a bigger conversation, meaning you might reach an even wider audience for your research. If you’re attending a conference use the conference hashtag (e.g. #ScholarlySummit) to discuss ideas raised during the conference, as well as to make connections during and afterwards.Avoid technical jargon, and translate your research into one or two sentences that non-experts can understand.
Share your eprints
All authors who publish in a subscription-based Taylor & Francis or Routledge journal will get 50 free eprints (a free online link to your article) to share with interested readers.
An eprint is a free, online link to an author’s article sent to all authors who publish in a subscription-based Taylor & Francis or Routledge journal as soon as their article is published. Authors are sent the link via email and can access it at any time from Authored works, as well as check how many they’ve used.
From sharing on social media to adding to your institutional webpage, there are lots of ways you can share your eprints to boost your article visibility.
Create a Google Scholar profile
Google Scholar is a popular search engine for finding scholarly literature, so adding your articles and publications to your Google Scholar profile can help drive the readership of your work. Be sure to make your profile ‘public’ when you create it.
Here are some useful step-by-step instructions for creating a Google Scholar profile.
Include your research in your email signature
Why not include a link to your research in your email signature, alerting everyone you email to your latest publication? Many people you contact professionally are likely to be working in the same or similar fields as you. This is a quick and easy way to tell them you’re published.
If you’d like a banner to use in your emails, then just add the details of your article or book to our self-service form. Your personalized banner will be automatically generated and ready to you to download.
Update webpages
Lots of people browsing your institutional and departmental websites?
Use this to your advantage by adding a link on your departmental profile page, directing people to your latest article.
Write a blog post
Work on your writing skills by refining a paper or thought process into a blog post, while at the same time driving the impact of your work.
Read our guide for writing an academic blog post, including how to structure it and some examples.
Create a video abstract for your article
A video abstract lets you introduce readers to your article in your own words, telling others why they should read your research.
These short videos (three minutes or less) are published alongside the text abstract on Taylor & Francis Online and are an increasingly popular way of getting others to engage with published research, increasing the visibility of your work.
Find out more about creating a video abstract.
